Reduce Churn & Surface Value
Cape VPN Case Study
Cape VPN
Case Study
Cape VPN
Case Study
A mobile-first case study on reducing early churn by making privacy protection visible at the moment friction occurs.
quick overview
5 min overview
Role
Role
Product Designer
Designer
2026
2026
Project Date
AI Stack
AI Stack
AI
Cutting Edge Tools
Cutting Edge
5-6 hrs
5-6 hrs
Time Constraint
Time Spent
Surface Business
& User Friction
Surface Business
& User Friction
I approached this challenge through the lens of a Proton designer, focusing on the intersection of privacy, performance, and retention. The goal was not just to reduce friction, but to reshape how users interpret slowdowns by making protection visible and intentional inside the product experience.
I approached this challenge through the lens of a Proton designer, focusing on the intersection of privacy, performance, and retention.
The goal was not just to reduce friction, but to reshape how users interpret slowdowns by making protection visible and intentional.
AI-Native, System-Led
Custom design OS in Cursor, structured with Figma MCP, and powered by reusable UI logic.
AI-Native
Design OS in Cursor, using Figma MCP, and powered by reusable logic.
Design Ops in Motion
Cutting edge interconnected tooling for the best-in-class design grounded in live PRDs
Design Ops
Cutting edge interconnected tooling for the best-in-class design.
AI Design Systems
Every frame reflects system thinking: tokens, components, logic flows.
AI Design Systems
Every frame reflects system thinking: tokens, logic flows, and components at scale.
Shaped by Real Constraints
UX decisions reflect timeboxed, research-led execution - edge cases included.
Empathy Made Executable
Qualitative research shaped every interaction. Each insight, modal, and state is grounded.
Shipped with Discipline
Full-cycle AI workflow: PRD, acceptance criteria, prototype, and production-grade.
View Resume
View Resume
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Get in touch and learn more about my experience in Product Design
AI-Native
Design OS in Cursor, using Figma MCP, and powered by reusable logic.
Design Ops
Cutting edge interconnected tooling for the best-in-class design.
AI Design Systems
Every frame reflects system thinking: tokens, logic flows, and components at scale.