Popl Case Study

Popl
Case Study

Popl Case Study

Designing for Virality:

Popl's Journey From Hype to Habit

Designing for Virality: Popl's Journey From Hype to Habit

Designing for Virality:

Popl's Journey From Hype to Habit

Case Study PDF

Shaping The
Future of Social

Shaping The

Future of Social

In 2020, Popl went viral with 100M+ views. I built the UX and product foundation

that turned hype into a long-term ecosystem.

In 2020, Popl went viral with 100M+ views. I built the UX and product foundation that turned hype into a long-term ecosystem.

In 2020, Popl went viral with 100M+ views. I built the UX and product foundation that turned hype into

an ecosystem.

Case Study PDF

Staff UX

End-To-End

2022

Project Date

1B Views

& Impressions

Millions

Intsalled

$500k Secured

Using my design system + token library, I built the investor narrative that

closed over $500k in seed funding.

Using my design system + token library, I built the investor

narrative that closed over $500k in seed funding.

Using my design system + token library, I built the investor narrative that closed over $500k in seed funding.

Onboarding That Converts

Onboarding
That Converts

A redesigned, multi-stage onboarding. Focused on reducing friction across key moments - login, profile setup, and NFC device activation, while keeping users inside a guided path.

A redesigned, multi-stage onboarding. Focused on reducing friction across key moments - login, profile setup, and

NFC device activation

Design System

A full end-to-end design language built from scratch engineered to convert and scale across every surface.

Best-In-Class UX

Custom, high-conversion user flows and dynamic profiles for every use case, instantly synced across the ecosystem.

Custom, high-conversion user flows and dynamic profile, instantly synced across the Popl ecosystem.

Custom, high-conversion user flows and dynamic profiles instantly synced across the Popl ecosystem.

Planning a build? Let’s talk.

Planning a build?
Let’s talk.

Schedule A Call